Jan 15, 2026
What Brands are Telling Me
This is usually the slowest time of the year for me, but 2026 is off to a surprisingly busy start.
I just wrapped a two week commercial shoot, I'll be giving a TED Talk in Florida later this month, and then my February has been booked up with a brand deal I'll film in my home studio.
What Brands are Telling Me
Not to get too into the anti-AI debate, but I can personally report that every brand I'm currently speaking to is demanding that behind-the-scenes clips be integrated into all video content.
There was a backlash to Coca-Cola's AI-generated holiday ad, so I think a lot of companies are leaning into being 'obviously not AI'.
Porsche is a good example. They released a holiday ad that celebrated being 'handcrafted by artists' and they've been partnering with artists for their social content (disclosure: they're one of the brands I've spoken to).
What Does this Mean?
We'll increasingly want/need proof that what we're seeing was intentionally made by a real person - art and artist included.
At the top of this post is a fun VFX trick I made while flying recently. There was a time when a video like this was solely 'the post', but now it's the first half of the story.
The one-two punch is the editing trick that proves I'm an expert followed by a behind-the-scenes clip more meant for sharing on social media.
Learn to Edit (on your phone)
I recently did a live stream where I edited a fun transition using the free Instagram Edits app in under 10 minutes:
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