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✨ Creative Output ✨

by Kevin Parry

Weekly insights from an artist making global ads in his basement.

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Weekly insights from an artist making global ads in his basement.

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The Creative Development of a Video

May 30, 2024

May 30, 2024

This week, I posted a new space-themed collaboration with The Lego Group. Here's a quick breakdown of my creative development from idea to final video:

Idea

The initial spark was that my hand would drop LEGO bricks, they would magically bounce around (through stop-motion animation), and then build themselves into a model.

Theme

I liked the idea of using this technique for three separate builds on different colored backgrounds. With a space theme in mind, this turned into using a 3-in-1 set as the featured builds.

Set Decoration

To enhance the theme, I decided to add more space-themed sets rather than simply having the builds on a flat background.

Making it Physical

My first thought was to have a zero-gravity baseplate with animated bricks forming the builds (first image), however this felt a bit flat and took up too much of the frame. I continued to refine the framing and lighting.

Production

The initial idea of having the bricks 'bounce' and build didn't feel very space-like, so I adapted a floating concept I had explored a few years ago into morphing between the builds.

Related posts:

The benefits of building in public.

How I stay the most creative.