One Simple CTA Changed My Business

This week I have a quick, actionable tip that's increased visitors to my site by ~100/day.

If you've ever checked out a YouTube description, you might be familiar with the 'wall of text' approach. This is dozens of links to related videos, affiliate products, digital offerings, and profiles on other social media platforms.

I was guilty of this. My video descriptions used to have 10+ links (left side). Now, they have just two: one for learning from me and one for contacting me (right side).

The Right Audience

Instead of overwhelming viewers with choices, I now focus on reaching the people who truly matter - those who want to learn animation, visual effects, or social media as a career. The ‘contact me’ link makes it easy for potential clients to get in touch.

The 'learn from me' link leads to a simple page (left side) with clear follow up choices like joining my mailing list or free lessons. I also use the same call to action as a unified link-in-bio across my social media profiles (right side):

What's Your CTA?

Define your audience, your business goals, and the people you want to attract. Then, simplify everything into one clear CTA that works across all your platforms.

👉 The goal isn’t to give people endless options - it’s to provide the right people with one clear path forward.

Hopefully, this helps! And if you found me through my ‘learn from me’ link, that’s proof it works.