Little Effort for an Extra 5M Views

(I'm going to write this post like a robot so that it's efficient and easy to follow.)

The Plan

Two weeks ago, I posted a compilation of 5 tricks where I'm magically vanishing.

Last week, I posted 5 behind-the-scenes (BTS) edits - one for each trick.

You can watch these videos in this playlist.

The Execution

I specifically made these BTS edits low lift, essentially reposting each trick and including some phone clips of how it was filmed (example above). It was very little additional work.

I experimented with a different format for each BTS edit:

• BTS 1: Trick and phone clips all at once (split screen).

• BTS 2: Trick first, then linear edit of phone clips.

• BTS 3: Phone clips, then trick last.

• BTS 4: Trick first, then linear edit of phone clips.

• BTS 5: Trick first, then linear edit of phone clips.

The Results

Here are the view counts from the three major platforms:

Conclusion

After producing the compilation of 5 tricks, I was able to add an additional 5M+ views (and counting) by experimenting with low lift behind-the-scenes edits. Even thought I say low lift, I don't mean bad - I still strove for visual clarity.

I previously wrote about how sharing the intricacies of your niche is a really engaging way to post about your creative skillset.

These BTS edits prove that you don't need to get fancy with sharing your process. The BTS 2 edit CRUSHED, even dwarfing the original compilation. The trick is obviously quick, surprising, and satisfying - but following it up with an efficient storytelling edit of how it was done was enough to capture the attention of millions of people.

👉 Whenever possible, run a behind-the-scenes camera (or phone) and record the strange, small details of your process.