Feb 12, 2026
Behind-the-Scenes Has ARRIVED
I'll most likely be ranting for the entirety of 2026 about how behind-the-scenes, hands-on creation is the big play in video.
But today, I have proof!
The legendary Zach King recently shared a sponsored post that features a practical effect created by having his team roll him around while contained inside a set.
And guess what! The final effect split-screened with the behind-the-scenes IS the entire sponsored post. The final effect wasn't posted first and then backed up by revealing the trick - it was all baked into a single post.
You're allowed to do that? In 2026, you are.
Zach has a massive, incredibly smart team behind him, so they've obviously clued into what's performing well at the moment and matches up with what brands are currently telling me.
Learn to Edit (on your phone)
I'm neck deep in production on a new commercial, but I found the time to live stream another 10-minute editing challenge!
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