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✨ Creative Output ✨

by Kevin Parry

Weekly insights from an artist making global ads in his basement.

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Weekly insights from an artist making global ads in his basement.

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Teach People Who Don't Want to Learn

Jun 27, 2024

Jun 27, 2024

Often while scrolling social media I'll come across an interesting recipe and think, "I'll totally make that one day, better bookmark it!"

I never make that recipe, and I never will. But! I have the intention to make it, and that's the point.

This is how I approach making my short tutorials. I'm not actually making them for people who want to learn visual effects, but those who might in the future.

I've found that by targeting the 'maybe one day' crowd, my tutorials actually come out better, easier to understand, and hit a much larger audience.

I simplify things by never showing software, treating video layers like physical objects, and make it understandable without my voiceover. Basically - dumbing it down and using clear, visual storytelling.

My insight is that this is a fantastic way to approach any short content where you're establishing yourself as an expert.

Here's my typical workflow, followed by the script I created for the above example:

  1. I start with a script - detailing the process in as few words as possible.

  2. I add one or two interesting 'nuggets' of information that highlight my creative thinking.

  3. For each sentence, I brainstorm a key visual that communicates the idea without sound.

  4. I record the script.

  5. With the voiceover and behind-the-scenes clips, I edit it all together. It's a very organic process where I slowly find the most efficient rhythm between my speaking and the visuals.

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