Logo

✨ Creative Output ✨

by Kevin Parry

Weekly insights from an artist making global ads in his basement.

Unsubscribe at any time.

Weekly insights from an artist making global ads in his basement.

Unsubscribe at any time.

🫴 ✨ 💡

🫴 ✨ 💡

Playing with Light

Mar 28, 2024

Mar 28, 2024

Planning the Video

This video took a LOT to plan and film. A day of rehearsing and filming tests, and then about 20 or so takes to get it all right. The tricky part was freezing my position, switching out props/lights, and then continuing. There's a bit of luck involved where everything lines up perfectly.

That being said, I didn't have a lot of time to write, so please enjoy the planning pages from my sketchbook as well as a look at filming the video in real time.

The most notable creative insight is that I kept flip-flopping in my notes about how to toss the light across the frame - over my head, across my body, or up and down? I filmed variations of all three but found it kept lacking visual clarity. I finally settled on tossing the light across my body since a simple A-to-B path is easier to visualize for something that isn't there.

Related posts: