My Artist YouTube Formula Worked

The results from How Artists Can Win on YouTube are in: my latest long-form upload is my best performing video of the past year! It has 47k views in the first week, compared to my typical range of 11k-22k views. (If you didn't read that previous post, make sure to check out the formula I followed)

Here's the video, followed by a look at YouTube's insight of why it's performing well:

Key Takeaways

⬆️ Because of my approach of bombarding with expertise, I'm holding attention longer and that's telling YouTube to recommend the video more.

⬆️ Therefore, 50% of the views are coming from YouTube's Home Page and Up Next recommendations.

⬆️ And that meant 74% of the views are coming from non-subscribers!

Conclusion

This experiment was a complete success. I was able to produce my animation without being distracted by vlogging - I simply set up a behind-the-scenes camera (my phone) once in a while to capture b-roll.

I thoughtfully reflected on the project, wrote an interesting script about the process, and efficiently made the YouTube video. It took me an hour to film myself speaking and roughly two hours to edit the video together.

Is it a million view video? No, but that was the point. It's not a flashy video where I'm trying too hard to bait viewers. It wasn't a play for views - I'm providing my expert opinion about what I love to do with the hope that I can inspire younger artists. YouTube's rewarding me for bringing authentic passion and enthusiasm.

‼️I can't wait to follow this formula moving forward with every larger project I make. I'm guessing it'll really help establish what my YouTube channel is and build a larger community around my work.